Blend databases, founder posts, regulator dockets, accelerator demos, and patent alerts to see moves early. Combine RSS with query filters, and assign owners for niches like payments, regtech, wealth, or insuretech. The goal is broad coverage with enough depth to craft relevant, timely outreach.
Score by urgency (runway and hiring), fit (ICP and compliance needs), and potential (budget authority and partner openness). Weight investor reputation and competitive intensity. A single shared rubric turns debate into data, making standups faster and ensuring scarce senior attention lands on the right opportunities.
Start with three sources, one analyst slack post, and one outreach draft. Update your pipeline tags, flag internal SMEs, and schedule a follow-up. By limiting the ritual, you build discipline, keep momentum, and prevent the common feast-or-famine approach that quietly kills consistency.
Lead with context: reference the raise or acquisition, cite investor commentary, and tie your capability to an immediate milestone like onboarding volumes, compliance deadlines, or integration SLAs. Replace generic decks with a single-page hypothesis and two options that respect budget, urgency, and current team capacity.
Offer co-selling with aligned ISVs, migration bundles that de-risk switching, or compliance accelerators pre-mapped to regulators. Introduce an optional success fee or milestone-based ramp to reduce friction. Demonstrate you understand procurement and security reviews, arriving with documentation ready so time-to-greenlight compresses meaningfully.
Turn your perspective into conversation starters: short benchmarks, regulatory explainer threads, or teardown webinars featuring friendly rivals. Use fresh data tied to current deals, not generic evergreen points. Invite comments, collect questions, and repurpose the best exchanges into follow-up emails that open doors gracefully.